Mr. W. Matthew Farley

Mr. W. Matthew Farley
Assistant Principal


Welcome to Highland Park Elementary School!  I’m excited to join Highland Park and support students, families, and faculty as your assistant principal.

I grew up in Lynchburg, Virginia, where I attended Campbell County Public Schools. I went on to earn a B.M. in Music Education at the University of Cincinnati College-Conservatory of Music.  My fifteen-year career in education started in Bedford County as a high school band director; I continued in music education as a director in Campbell County. While there, I led the Social Emotional Learning Team and discovered the value of bringing teachers together to serve the needs of the whole child, both academically and emotionally. Ultimately, working with my staff and seeing the difference in student outcomes inspired me to become an administrator so that I could help lead a school of teachers and serve a larger community of learners.  I received my M.Ed. in Administration & Supervision from the University of Virginia (go Hoos!) and served the state of Virginia as an instructional coach through the Virginia New Teacher Support Program. In my work with VaNTSP, I was able to mentor and coach new teachers at the elementary level throughout the state.

I love Roanoke and enjoy all it has to offer along with my wife (a professional writer and former RCPS teacher) and children. As a father of two elementary school students, I can understand some of the challenges we have all been through since March of 2020, and I look forward to working with teachers, parents, and the community to make sure children can love learning and achieve as we move forward at Highland Park.

My philosophy of education

Every child can learn, and every child can love learning. As teachers and leaders, we can be intentional in how we work together to meet the needs of students so that they can grow continuously in a way that makes it possible for them to live out their dreams and aspirations. I believe this can best be accomplished by building connections between staff, teachers, students, and community in a way that constantly engages students in a way that is relevant, meaningful, and appropriate to their needs. I hope that your child will grow to love learning, reach their goals, and become more confident in themselves and their ability to learn every day at HPES.

I am so excited to get to know your students and work to make each day one of learning and celebration for your child at Highland Park. If you need to reach me with any questions or concerns it would be my pleasure to connect with you at [email protected] or 540-823-2963